Privacy Policy

Privacy Policy

Last Updated: July 2026

Controller Identification

This Privacy Policy is issued by VHS Digital Business LLC, operating as an individual operator under the brand name Nappoqueen. Our postal address is 412 W 7th St STE 1061 Clovis, NM 88101, Clovis, New Mexico 88101, United States. For any privacy-related inquiries, please contact us at operations@vhsdigitalbusiness.com.

Categories of Personal Data Collected

  • Identifiers: Name, email address, phone number, and postal address.
  • Commercial Data: Order history and transaction details.
  • Internet Activity: Cookies, IP address, and page interaction information.
  • Imprecise Geolocation: General location data based on IP address.
  • Inferences: Preferences and interests inferred from purchase history and site interactions.

Purposes of Use

  • Order Fulfillment: To process and deliver your orders.
  • Customer Service: To provide support and respond to inquiries.
  • Analytics: To analyze site usage and improve our services.
  • Marketing: To send promotional materials, subject to your preferences.
  • Fraud Prevention: To detect and prevent fraudulent activities.
  • Legal Compliance: To comply with applicable laws and regulations.

Categories of Third Parties

  • Payment Processors: Shopify Payments / Shop Pay.
  • Carriers: USPS / UPS for order fulfillment.

We do NOT engage in "sale" or "sharing" of personal information for cross-context behavioral advertising as defined by the California Privacy Rights Act (CPRA), and we do NOT use third-party advertising pixels (Meta Pixel, Google Ads, TikTok Pixel, or similar). If this changes in the future, we will update this Privacy Policy and provide a 'Do Not Sell or Share My Personal Information' opt-out mechanism.

Retention

  • Identifiers and Commercial Data: Retained for as long as necessary to fulfill the purposes outlined in this policy, including maintaining tax records for up to 7 years.
  • Marketing Lists: Retained until you opt out or request deletion.

Consumer Rights by State

Residents of the following states have specific rights regarding their personal information:

  • California (CCPA/CPRA): Access, delete, correct, portability, opt-out of sale/sharing, limit sensitive data, non-retaliation.
  • California, Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Maryland, Minnesota, Tennessee, Indiana, Kentucky, Rhode Island, Florida: Access, delete, correct (where provided), portability, opt-out of sale, opt-out of targeted advertising, opt-out of profiling (where provided).

To exercise these rights, please contact us at operations@vhsdigitalbusiness.com or write to us at our postal address. We will respond to requests within 45 days, except for Iowa, which allows up to 90 days.

Do Not Track Signals

We do not currently respond to Do Not Track signals.

Global Privacy Control (GPC)

We honor Global Privacy Control (GPC) signals as a valid opt-out request for residents of California, Colorado, Connecticut, Oregon, Texas, Nebraska, New Hampshire, New Jersey, Maryland, Minnesota.

Third-Party Data Collection on the Site

We do not use any third-party marketing or analytics tools that collect data on our site.

Children's Data (COPPA)

Our website is not directed to children under 13. We do not knowingly collect personal data from children under 13. If you believe we have collected such data, please contact us at operations@vhsdigitalbusiness.com.

Notification of Material Changes

We will notify users of any material changes to this Privacy Policy by updating the "Last Updated" date at the top of this page. We may also notify account holders via email.

Privacy Contact

For any privacy-related questions or concerns, please contact us at operations@vhsdigitalbusiness.com. We respond to all inquiries as promptly as possible.

Residents of California, Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Maryland, Minnesota, Tennessee, Indiana, Kentucky, Rhode Island, Florida can opt out of the sale or sharing of their personal information at any time. To exercise this right, visit our dedicated page at /pages/do-not-sell-or-share.